Remember those boots that I talked about my wife finding at JC Penney, the last time I wrote an Out & About (their “Find More” kiosk)? Well, they really didn’t work out — they weren’t the right boots. So, the past couple of weeks have been “mission-on” again to find the right boots. She/we’ve searched offline and online at virtually every store to find these boots, and finally, at our local Kohl’s, we found what seemed to be a solid substitute — the perfect combination of style, color, versatility, and something that can’t be overlooked insofar as women’s shoes go — price. As was the case at JC Penney, while my wife found boots, I found another example of Interactive Out-of-Home (IOOH) — the Kohl’s Kiosk. Full post here: http://11thscreen.com/2010/11/out-about-kohls-kiosk/

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